We explored the immense potential this global event holds for cannabis tourism
I had the distinguished pleasure of discussing the preparation for the 2026 FIFA Soccer World Cup, set to take place in North America and Mexico, with Bryan Bergman, Director of Events at the Cannabis Travel Association International and a cannabis lawyer in the USA.
We explored the immense potential this global event holds for cannabis tourism , diving deep into the regulatory opportunities and challenges within the cannabis legalization framework.
Our conversation touched on developing unique, immersive experiences that will captivate travelers and fans alike, while ensuring the highest standards of quality and safety for cannabis products in broader tourism offerings.
This is a pivotal moment to connect the world of sports with cannabis in an inclusive, innovative way.
I’m also thrilled to have this journey featured on the KGLTV Network, alongside Reverend Kelly Addison, Chairwoman for Diversity and Inclusivity at the CCTA: Canadian Cannabis Tourism Alliance.
Together, we are shaping a future where cannabis, culture and community thrive.
Who’s excited to see the intersection of cannabis tourism and sport come alive during the Soccer World Cup 2026?
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