I recently had the pleasure of sitting down with James Beard—better

I recently had the pleasure of sitting down with James Beard—better known on Instagram as James Bong—for a special episode of The Cannabis Chronicles Tourism Show. James is a globetrotting cannabis enthusiast who’s explored cannabis cultures in countries like South Africa, the UK, the Netherlands, Spain, Jamaica, Morocco, and many more.

During our conversation, James shared incredible insights into how cannabis tourism is evolving worldwide. We discussed how destinations can leverage their cannabis offerings through thoughtful marketing, engaging promotions, and by creating unique, immersive experiences that go beyond simple consumption.

James emphasized the importance of authenticity and storytelling in making a destination stand out in the competitive #cannabis tourism market. From the spiritual ganja fields of Jamaica to the ancient hashish traditions of Morocco, he highlighted how connecting tourists to the local culture and history can create unforgettable experiences.

“Marketing and promotion assume a pivotal role in cannabis tourism by fostering awareness and kindling interest in cannabis-related activities and destinations. Effective marketing initiatives can elevate a destination or business as a vanguard in the cannabis tourism sector, driving footfall and revenue.” – Roberts; 2024 Cannabis Development: Page 128; https://lnkd.in/gSM6Bbj9.

If you’re interested in how cannabis tourism can be a powerful tool for creating memorable journeys, you won’t want to miss this episode!

📺 Tune in to The Cannabis Chronicles Tourism Show now and join the conversation on KGLTV Network: Rev. Kelly Addison. Chair of Diversity and Inclusion at the CCTA: Canadian Cannabis Tourism Alliance.